Creative and skilled as a designer with over 20 years experience in print
and digital design from initial concept to final production. Creative and
technical writing skills include writing copy for radio and television ads,
writing and designing print ad copy, writing/editing web content, developing
web banner ads with impact messages, writing end user application
instructions, and designing, writing, and editing newsletters and emails for
Dedicated to excellence whether creatively designing brand identity packages
(including logo, business cards, letterheads, catalogs, promotional brochures
and web design) or developing demographic specific internet strategies with
web design and creative content writing (for both the audience and SEO), or
as the Art Director producing and managing teams for award winning
interactive, multimedia marketing programs.
Experienced in conducting needs analysis with clients to define the scope of
work that includes identifying target market/demographics, conceptualizing
cross marketing strategies (i.e., radio, television, print materials and
internet), defining required tasks, resources, scheduling project timeline and
conducting client reviews.
Successful in producing a high quality of work that consistently has met or
often exceeded client expectations, while delivering each project within the
allocated budget, and carefully adhering to scheduled deadlines.